Elevating a Coaching Centre to a Purpose-Driven Brand
Laxmiah Coaching Centre, a 30-year institution preparing students for competitive exams, sought to create a brand that reflected its rich history and expertise. To achieve this, I conducted discovery workshops with the founders to understand their journey and goals. The result was a brand story that could be easily communicated across all brand collaterals and a brand identity that helped them stand out in the market.
Why The Strategies Worked:
The success of the rebranding was based on capturing the essence of the founder’s passion and commitment to education. By translating this into a compelling brand story and visual identity, we created a brand that resonated with students and parents alike.
Results:
The new brand identity aligned with the founder’s vision and elevated the coaching center’s brand.”
Improved brand perception among prospective students and parents.
Increased inquiries and enrollment rates