UnBox by Launchspace is a strategic game designed to make learning fun and accessible for all ages. As a core member of the product development team, I played a key role in shaping the brand identity, collaborating with designers on the visual design, and conducting primary research with the target audience. This process included extensive research into the pedagogy of teaching and learning, drawing insights from top educators in India. I also developed a blue ocean strategy to differentiate UnBox from existing educational games. Key strategies involved building a great experience with visuals, interactive elements, thinking and story.