Athena, a provider of technology solutions for B2B, sought to establish itself as a global premium brand. To achieve this, I led a comprehensive rebranding initiative, beginning with a two-day brand discovery workshop with the founding team and key stakeholders. The goal was not simply to create a new logo, but to uncover and align everyone’s perception of ‘growth’ for the company and build a cohesive brand around that shared vision.
The new brand identity was meticulously crafted with a story behind every element, conveying a sense of innovation, reliability, and global leadership.
Why The Strategies Worked:
The success of the rebranding stemmed from a collaborative and inclusive approach. By involving all key stakeholders in the discovery process, I ensured that the new identity reflected the collective vision for the company’s future.
Results:
The new brand identity fostered a strong sense of alignment and enthusiasm among all stakeholders.
Positive feedback from the investment team solidified the rebranding success.
Improved brand perception among key target audiences (e.g., increased positive mentions in industry publications, higher engagement on social media).
