Tasked with raising awareness about global water shortage at Milan Design Week, developed the ‘Check the Real Price’ campaign for ActionAid. The campaign aimed to highlight the pricelessness of water by creating an emotional connection with people. This was achieved through a surprising and thought-provoking concept that communicated across all touchpoints.”
Why The Strategies Worked:
The campaign’s success was rooted in its ability to create a visceral, emotional connection with the audience. By prompting people to reflect on the true value of water, we sparked a deeper awareness of the global water crisis
Results:
Generated high engagement.
Increased awareness of ActionAid’s work on water conservation(Tracked through social media mentions and website traffic)